Esther Rose was in perpetual motion when she wrote How Many Times. In the span of two years, she moved three times, navigated the end of a relationship, and began touring more than ever. The New Orleans-based singer-songwriter used that momentum while she penned her third studio album. That’s why, as the album title’s nod to the cyclical nature of life implies, there’s a rush that accompanies How Many Times as if you’re experiencing an awakening, too.
Rose expands her alt-country sound into a blossoming world of folk pop and tender harmonies. A collection of complete takes recorded live to tape with rich instrumentation, soul-tugging hooks, and resonating vocal melodies, How Many Times carries you into the room in which it was made. There to help realize this was co-producer Ross Farbe of synthpop band Video Age, who Rose also credits for bringing a stereo pop glow to these new songs.
Rose’s journey through the past few years has been one of saying yes to new opportunities, all while nurturing and playing in bands in the New Orleans country music scene. The arrival of How Many Times is evidence of the sweeping growth Rose has undergone, both personally and artistically. She’s turning towards her troubles and facing them head-on, ready to feel whatever’s necessary in order to keep growing upwards and outwards.